February 27, 2017
Run or Dye, the world’s most colourful run and festival will take place in the stunning grounds of Penshurst Place and Gardens, the 14th century Manor House featured in several period film and television shoots, on Sunday 2nd July. Bringing an explosion of multi-coloured fun to the Estate, participants can take on the 5K, a NEW 3.5K family run or 10K two loops getting fit and experiencing the vivid colour of Run or Dye in a unique and one-of-a-kind setting.
Five thousand are expected to take part in the Run or Dye with all participants encouraged to get head-to-toe covered in colour, before running, jogging, dancing or walking to the finish line and following in the footsteps of your favourite period drama whilst you go. There is much more planned for the return of Run or Dye to this venue with more dye, music at the festival, new distances and all runners getting free access to Penshurst Place Adventure Playground.
The event encourages support for the KISS IT BETTER appeal with Great Ormond Street Hospital Children’s Charity, which was set up by Carmel Allen (ex Beauty Editor for Vogue) whose daughter Josephine was treated at the hospital for Neuroblastoma. Carmel explains: “We took part in Run or Dye last year and it’s tremendous fun for everyone of all ages and abilities. Even dogs came along!
“This year we’re bringing even more family and friends; the atmosphere is fantastic and really good for the soul!”
She continues: “The premise for the charity was really simple, KISS IT BETTER is something every parent says and does when their child is sick or injured. I wanted to turn Josephine’s experience into something positive and to help make a difference to the lives of children with cancer everywhere. Twelve years on I feel exactly the same way. Jojo is an inspiration to me, she feels as passionately about helping other children as I do and when we go for check-ups she always says how lucky she is to be well. The survival rates have improved even during the 13 years of KISS IT BETTER and I know they can improve even more. It’s wonderful we are all helping to KISS IT BETTER. It makes me feel very proud – of our collective achievement – and of Josephine.”
Inspired by the ancient Hindu festival of Holi, also known as the ‘Festival of Colours’, Run or Dye gives runners, walkers and all speeds in-between, the opportunity to experience and celebrate in full colour the thrill of the Festival and introduce the idea of ‘living life on purpose’. Participants run through the five Dye Zones which ensure there’s no getting away from the all-encompassing and full-on brilliance of the most colourful 5km in the World. As part of registration all participants will receive a goody bag with their white t-shirt, their very own dye packs, Clinique goodies and plenty more to get geared up for the most colourful run ever experienced.
After crossing the finish line, runners, and spectators, can celebrate in the world famous Dye Festival as the full force of the brilliant colours are blasted all around. The explosion of dye ensures that this really is the most colourful 5km in the world!
Visit www.runordye.co.uk for more information and to sign up and get early bird tickets.